We began in 2017 with a simple question, “Why don’t growers manage more of their business with their ag retailers online?” This transformed into a big-picture goal to constructively power digital engagement and commerce in agriculture.
Our years working in the industry gave us a respect for the indispensable role ag retailers play with their producers. While others worked to upend the existing distribution channel, we instead looked for ways to partner together and create efficiencies vs redundancies. With our eclectic backgrounds in agriculture, enterprise software, and digital marketing we began testing experiences that strengthened the bond between ag retailers and their grower customers. From there, we set out to find agribusinesses who shared that vision.
Today, we count the most innovative national, cooperative, and independent ag retailers as our partners. These organizations leverage our whitelabeled Grower Portal platform to increase their margins, reduce their cost of sale, and, ultimately, deliver a vastly improved experience for their producers.