We began in 2017 with a simple question, “Why don’t growers manage more of their business with their ag retailers online?” This transformed into a big-picture goal to constructively power digital enablement for ag retailers.
Our years working in the industry gave us a respect for the indispensable role ag retailers play with their producers. While others work to upend existing distribution channels, we instead look for ways to partner together and create efficiencies vs redundancies. With our eclectic backgrounds in agriculture, enterprise software, and digital marketing we began testing experiences that further strengthened the bond between ag retailers and their grower customers–introducing efficiencies rather than redundancies; turning challenges into opportunities. From there, we set out to find agribusinesses who shared that vision.
Today, the most innovative ag retailers are our partners. They are using AgVend Digital Enablement Solutions as their system of action, so they can increase their margins, reduce their cost of sale, and, ultimately, set a new standard for their customers at the farmgate.
And, we’re just getting started.