3. How We Collect Information
Other tracking technologies. The Platform also uses technologies called “tracer tags.” These may also be referred to as “Pixels,” “Clear GIFs” or “Web Beacons.” These technologies allow us to understand which pages you visit on our Website and App, the products and services you sell or the orders you place via the Platform, and other ways you interact with our Platform, and allows us to track your location for the purpose of listing Partner Retailers and available inventory in your vicinity and to otherwise provide the Platform to you. We may link the information we record using tracking technologies to Personal Information we collect.
Google Analytics. We use Google Analytics as a third party tracking service to collect information about how our website performs and how our users, in general, navigate through and use the Platform. This helps us evaluate how our users use the Platform; compile statistical reports on activity; and improve our content and website performance. This service does not collect Personal Information. Google Analytics gathers certain simple, non-personally identifying information over time, such as your IP address, browser type, internet service provider, referring and exit pages, time stamp, and similar data about your use of the Platform. We do not link this information to any of your Personal Information. Google provides further information about its own privacy practices at www.google.com/policies/privacy/partners/, or other URL that Google may provide from time to time, and offers a browser add-on to opt out of Google Analytics tracking.
Do Not Track. California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn’t an industry or legal standard for recognizing or honoring DNT signals, we don't respond to them at this time.