- July 16, 2025
AgVend Launches Loyalty & Rewards Program Builder
Delivering strategic growth and customer retention with personalized, data-driven incentives
Austin, TX, July 16, 2025 – AgVend, the leading provider of digital enablement solutions for agribusinesses, today announced the launch of their Loyalty and Rewards Program Builder. This optional Platform Driver helps retailers build and launch programs that promote priority products, reward repeat purchases, and strengthen customer loyalty.
Underpinned by Foresight, one of AgVend’s proprietary AI models, this Driver guides teams looking to design new programs from scratch or advance existing ones based on previous purchase behavior and real-time demand signals. Retailers can manage rules, balances, and redemptions in their AgVend Team Hub and their customers can track their progress right from their Customer Portal – no new apps, added friction, or manual data entry.
“We needed a better way to engage and reward top customers – beyond just discounts,” said Jason Worthington, Sr. Director of Sales and Agronomy, MFA. “AgVend helped us build a program that fits seamlessly into our workflows. With MFA Connect, we handle enrollment, track balances, and manage redemptions, all in one place. It’s smart, simple, and built for how we do business. And it’s working.”
These programs can focus on driving growth within a specific business unit or aligning incentives across agronomy, grain, and energy business units. The result is a seamless way to drive smarter buying decisions at scale by surfacing the right offer to the right customer at the right time.
“In this next era of ag retail, the most successful organizations won’t just compete on price or product – they’ll win by serving as profitability advisors, building deeper, more personalized customer relationships,” said Alexander Reichert, CEO of AgVend. “This is a step toward that future. It’s not just about rebates and rewards, it’s about equipping retailers with the connected tools they need to build trust, engage smarter, and grow stronger with their growers.”
This release follows the debut of Program Management, AgVend’s rebate tracking solution. Together, the two features give ag retailers a closed-loop system to manage supplier incentives and customer engagement, unlocking greater efficiency and delivering measurable business results, all in one place.
Loyalty and Rewards is now available as an optional upgrade for AgVend Partner Retailers planning loyalty programs for the 2026 season. For those interested to learn more, please visit https://www.agvend.com/loyalty-and-rewards.
AgVend is the leading provider of digital enablement solutions that transform the way agribusinesses operate their organizations and engage with their customers. AgVend’s white-labeled system of action streamlines workflows from field to office, enabling frontline teams to offer more efficient and differentiated customer interactions. Since launching their first platform in 2020, AgVend’s technology is used by more than 30% of the North American ag retail market. Through their growing network of retailers and integrations with third-party partners, AgVend is laying the foundation for a digitally connected agricultural supply chain.
