Exclusive For Sr. Executives
*Content for Senior Executives is reserved for AgVend ag retail partner attendees with the titles of GM, President, C-Suite, Sr. VP, and VP .
Location: Wildflower Pavilion
• 12:00 - 1:00 PM Lunch with senior executives + AgVend senior leadership team
• 1:00 - 1:45 PM Small group roundtable discussion on industry topics
• 2:00 - 3:00 PM Echelon Front exclusive coaching session
• 3:15 - 4:00 PM Small group roundtable discussion on industry topics
• 4:00 - 5:00 PM Happy hour with the platinum sponsor
Open to All Attendees
Location: Riverbend Barn
• 4:30 - 6:00 PM Networking happy hour
• 6:00 - 6:45 PM Setting the Stage: AgVend Welcome & Company Strategy & Vision
• 6:45 - 8:30 PM Dinner
• 7:30 PM Partner Awards
• 7:00 - 8:00 AM Breakfast
Location: Lost Pines Ballroom 6-8, foyer, and outside
• 8:15 - 8:30 AM Day 2 welcome
Location: Lost Pines Ballroom 4-5
• 8:30 - 9:30 AM Extreme Ownership with Steve Ward from Echelon Front
Location: Lost Pines Ballroom 4-5
• 9:30 - 10:00 AM Networking break
• 10:00 - 11:00 AM The AI Driven Leader with AI Leadership's Co-Founder, CEO & bestselling author, Geoff Woods
Location: Lost Pines Ballroom 4-5
• 11:00 - 11:15 AM Networking break
• 11:15 AM - 12:00 PM AgVend Product Innovation Reveal
Location: Lost Pines Ballroom 4-5
• 12:00 - 1:30 PM Lunch
Location: Lost Pines Ballroom 6-8, foyer, and outside
• 12:45 - 1:30 PM AgVend Platform Tips & Tricks Open House with the Partner Experience Managers
Location: Lost Pines Ballroom 3
• 1:30 - 2:45 PM Pick Your Product Adventure: New Ways to Drive Growth with AgVend
Location:
CRM+ - Lost Pines Ballroom 1
Program Management - Lost Pines Ballroom 2
Loyalty & Rewards - Lost Pines Ballroom 3
• Exclusive Sr. executive workshop with AI Leadership's Geoff Woods
Location: Lost Pines Ballroom 4-5
• 2:30 - 3:00 PM Networking & refreshments
• 3:00 - 3:45 PM Partner Panel Discussion: Growing Through the Downturn - How Resilient Retailers Think About Execution
Location: Lost Pines Ballroom 4-5
• 3:45 - 4:30 PM AgVend Nexus Update
Location: Lost Pines Ballroom 4-5
• 4:30 - 4:45 PM Day close and wrap-up
• 4:45 - 5:30 PM Break & free time
• 5:30 - 7:00 PM Yard party & networking
Location: Riverbend Barn
• 7:00 - 10:00 PM Dinner & drinks
Location: Riverbend Barn
• 7:00 - 8:00 AM Breakfast
Location: Lost Pines 6-8, foyer, and outside
• 8:00 - 8:15 AM Day 3 kick-off
Location: Lost Pines 4-5
• 8:15 - 9:15 AM Choose your discussion:
Panel A: Starting Strong: How Early-Stage AgVend Partners Build Scalable Digital Foundations
Location: Lost Pines Ballroom 4-5
OR Panel B: Scaling What Works: Deepening Adoption and Execution
Location: Lost Pines Ballroom 6-8
• 9:15 - 10:15 AM Business unit breakouts: How Retail Teams Are Working Smarter Across the Business
Location:
Agronomy - Lost Pines 4-5
Marketing - Lost Pines 6-8
Grain - Lost Pines 1
Energy - Lost Pines 2
• 10:15 - 11:15 AM Optimizing Your ERP & AgVend Integration: Breakout Discussions
Location:
Agris - Lost Pines Ballroom 1
Agvance - Lost Pines Ballroom 4-5
AgVantage - Lost Pines Ballroom 6-8
Control - Republic
Merchant - Lost Pines Ballroom 2
Oakland - Lost Pines Ballroom 3
Tronia - Gone to Texas
• 11:15 AM - 12:00 PM AgVend Partner Success Team Panel - From Strategy to Execution: How Successful Partnerships Drive Real Outcomes
Location: Lost Pines Ballroom 4-5
• 12:00 - 1:00 PM Lunch
Location: Lost Pines Ballroom 6-8, foyer, and outside
Wednesday
Setting the Stage: AgVend Welcome & Company Strategy & Vision
Alexander Reichert, CEO & Co-Founder, AgVend
Join us as Alexander Reichert, AgVend Co-Founder & CEO, sets the stage for an engaging and impactful 4th Partner Summit. Reichert will unpack the meaning of the theme: Lead the Way - Owning Today. Shaping Tomorrow, reflect on the past year's achievements and provide a glimpse into our future direction. He'll address the key takeaways to be gained from the event and how these insights will empower you in the year ahead. This session is designed to inspire and align our shared vision as we embark on another year of growth and innovation together.
Partner Awards
Megan Schmit - VP of Partner Success and the Partnership Strategy Managers, AgVend
We will come together to recognize the extraordinary efforts of our Partners through the annual AgVend Partner Awards. These awards honor those who have gone above and beyond in driving success using their AgVend digital enablement platform. Each winner will be carefully selected based on their achievements in one of four categories: Improving Customer Experience, Reducing Costs, Enhancing Operational Efficiencies, and Growing Revenue.
Additionally, we will share two new awards with our network: Digital Lead of the Year and New Partner of the Year. This session is not just about recognizing excellence, it's about celebrating the collaborative spirit that drives our collective success.
Thursday
Extreme Ownership
Steve Ward, Echelon Front
In this keynote, Steve Ward introduces the Four Laws of Combat and how they apply to leadership and execution in today’s complex business environment. Drawing on the Extreme Ownership framework, Steve will explore how leaders break down silos, communicate with clarity, prioritize amid competing demands, and empower teams to take ownership of outcomes. The session focuses on disciplined leadership under pressure and concludes with a live Q&A connecting these principles to real organizational challenges and opportunities.
The AI Driven Leader
Geoff Woods, AI Leadership
Geoff Woods is on a mission to create a new category of leader: the AI-driven leader.
As the Founder of AI Leadership and #1 international bestselling author of The AI-Driven Leader, Geoff helps executive teams move beyond the AI hype and into real-world, high-impact leadership strategies.
His keynotes are not just talks—they are transformational experiences that challenge leaders to think bigger, act faster, and harness AI as a competitive advantage before their competitors do.
AgVend Product Innovation Reveal
Eli Rosenberg, CPO and Co-Founder, AgVend
Get an exclusive look at AgVend’s product innovations and discover what lies ahead for our platform, designed to drive your success.
Explore the key enhancements and features planned for the year ahead and understand how these developments align with our commitment to supporting our Partners. We will provide insights into the technology trends and feedback shaping our roadmap. This session is your opportunity to gain a forward-looking perspective on AgVend’s plans and ensure you’re prepared to maximize the benefits of your ever-changing, advancing digital enablement platform.
Pick Your Product Adventure: New Ways to Drive Growth with AgVend
T.J. Masker, John Vink, Ashley Taylor, and Ben Sinele, AgVend Product Managers
Choose the product path that matters most to you. These 30-minute, interactive breakout sessions give you a front-row seat to AgVend’s newest innovations, led by Product Managers, and grounded in real-world retailer experiences. Each session blends live product demos with peer insights from retailers already using these tools to drive results.
Products to explore: CRM+, Program Management, Loyalty & Rewards, and Platform Basics
Growing Through the Downturn - How Resilient Retailers Think About Execution
Christian Guffy, Partner at Kearney Ag & Food | Jason Weirich, EVP Operations at MFA, Inc. | Jeff Krejdl, CEO at Ag Valley Co-op | KC Graner, CEO at Central Farm Service
Economic pressure forces difficult decisions, but resilient ag retailers don’t rely on cost-cutting alone. They focus on execution discipline, leadership clarity, and repeatable operating practices supported by technology that enables consistency and scale. In this panel, ag retail leaders share how they navigate margin pressure and rising complexity, how they decide what to standardize versus where to stay flexible, and how technology, including AI, supports reliable execution and creates organizational capacity. Panelists will also look ahead to what success looks like on the other side of the downturn, and how the execution and technology choices made today position organizations to grow when conditions improve.
AgVend Nexus Update
Pat Sullivan, GM of Nexus
Friday
Panel A: Starting Strong: How Early-Stage AgVend Partners Build Scalable Digital Foundations
Laura Garvin, Sr. Partnership Strategy Manager at AgVend | Allissa Troyer, Marketing Director at Farmers Cooperative | Carlie King, Marketing Coordinator at Cedar County Cooperative | Mary Montag, Accounting Process Development Lead at NEW Cooperative
The first year on a digital platform sets the trajectory for everything that follows. In this session, partners early in their AgVend journey share how they approached onboarding, internal alignment, and early execution decisions that built a strong and scalable foundation.
Rather than focusing on features or “tips and tricks,” this panel centers on how leaders made decisions in year one: what they prioritized, what they intentionally delayed, and how they aligned teams across business units to establish repeatable workflows. Panelists will discuss lessons learned, early missteps, and practical advice for building habits and processes that won’t need to be undone as adoption grows.
This session is ideal for partners looking to move confidently through their first year with clarity, focus, and momentum.
Panel B: Scaling What Works - Deepening Adoption & Execution
Nate Taylor, Enterprise Partnership Strategy Manager at AgVend | Emily Nelson, Agronomy Coordinator at Agtegra Cooperative | Karli Kasper, Project and Process Coordinator at Centra Sota Cooperative | Ryan Meister, Chief Innovation Officer at Frontier Cooperative
As partners move beyond launch and baseline adoption, the challenge shifts from “getting started” to scaling what works. This panel brings together partners who have been on the AgVend platform long enough to refine workflows, expand usage across business units, and drive more consistent execution at scale.
Panelists will share how they’ve evolved processes over time, strengthened accountability, and avoided plateauing as adoption matured. The conversation will focus on how leaders embed digital workflows into day-to-day operations, support teams through ongoing change, and leverage technology to improve consistency, visibility, and outcomes across locations and roles.
This session is designed for partners looking to move from adoption to operational maturity — and to continue driving value long after launch.
Business Unit Breakouts: How Retail Teams Are Working Smarter Across the Business
Faciliated by AgVend Partnership Strategy Managers
These roundtable sessions bring retail leaders together by business unit to have a practical, forward-looking conversation about how AI and modern technology are shaping day-to-day work across the organization. The discussion introduces the idea of starting with the end in mind, focusing first on outcomes like time savings, better decisions, stronger grower relationships, and measurable ROI, then exploring how teams can work backward to adapt workflows, processes, and adoption strategies to support those goals. Participants will share how AI is currently guiding prioritization, decision-making, and execution within their teams, where it’s creating meaningful impact, and where challenges or unanswered questions remain. The session creates space for honest dialogue, peer learning, and feedback across Marketing, Agronomy, Grain, and Energy business units.
Optimizing Your ERP & AgVend Integration: Breakout Discussions
Facilitated by the AgVend Partner Success Team
Split out into groups based on your organization's ERP integration: Agvance, AgVantage, Tronia, Merchant, Agris, Oakland, and Control. This session offers a chance to dive into your ERP-specific topics, collaborate on solutions, and strengthen peer connections within your ERP community.
From Strategy to Execution: How Successful Partnerships Drive Real Outcomes
Led by Megan Schmit, VP of Partner Success + AgVend Partner Success Pod
At AgVend, Partner Success is more than support. It’s a strategic partnership focused on helping retailers turn strategy into execution and execution into measurable outcomes. In this closing session, an AgVend Partner Success Pod shares what successful organizations do differently, where others lose momentum, and how strong partnerships enable teams to scale workflows, drive adoption, and continuously improve over time.
This conversation will explore how partners can better engage their Partnership Strategy Managers, Partner Experience Managers, and Partner Marketing Managers to prioritize the right workflows, navigate change management, and maintain execution discipline as their organization grows in size and complexity. Attendees will leave with a clearer understanding of how to leverage Partner Success as a long-term growth partner and what it takes on both sides to drive sustained value.